About

We were approached by TBWA\Chiat\Day to create illustrations for the 54th Annual Grammy Awards to promote music artists: Paul McCartney, and the Foo Fighters. The large print campaign was heavily printed and promoted all over NYC and LA, including posters and billboards.

Want to see the entire creative process of this series? Check out the blog post here.

The 54th Annual Grammy Awards

Excerpt from the Grammy website: The 54th Annual GRAMMY Awards was a night of exhilarating performances, inspired tributes and emotional acceptance speeches. It was a night that saw the return of an injured heroine, and one steeped in the sadness of loss. Ultimately, it was an evening for the ages as nearly 40 million viewers tuned in to the telecast and more than 13 million GRAMMY-related comments reverberated through online social networks. In the end, it was Music’s Biggest Night in nearly 30 years, and a show that lived up to that lofty title.

Client

Grammy Awards

Agency

TBWA\Chiat\Day

54th-Annual-Grammy-Awards-Paul-McCartney-Artwork
54th-Annual-Grammy-Awards-Paul-McCartney-Artwork-Closeup-2
54th-Annual-Grammy-Awards-Paul-McCartney-Artwork-Closeup-1
54th-Annual-Grammy-Awards-Paul-McCartney-Billboard
54th-Annual-Grammy-Awards-Foo-Fighters-Artwork
54th-Annual-Grammy-Awards-Foo-Fighters-Artwork-Closeup-1
54th-Annual-Grammy-Awards-Foo-Fighters-Artwork-Closeup-2
54th-Annual-Grammy-Awards-Foo-Fighters-Billboard