Canada based interactive shop, Lollipop came to us to help them with the Hyundai – Live Smart campaign. The idea behind the campaign was to show how much Hyundai cares about environment. Having already shot a eco-friendly commercial, we were brought on to help create the visuals which would be used on the interactive YouTube site.
We created a eco-friendly floating island with several Hyundai properties, and created elements which would animate through time and show the growth of the island. Depending on your location and time, you would see a different scene every time you visited the Hyundai – Live Smart YouTube channel as the island grows.
Animation Step 1 – Barren Land.
Animation Step 3 – Fully developed, roots set in place. Tree elements not shown here.
Animation Step 2 – Greens and roots developing.
Night-time scene should you log into the site during the night.