About

We were commissioned by AKA to create some concept visuals for Matilda the musical. After developing the initial concept and winning the pitch, we were offered to create the final key art which would be used in all promotional marketing material across the board. The final versions were slightly modified, but is still bare the same compelling imagery that we produced. The work can be seen in promotional material for Matilda the musical, including: posters, billboards, playbills, and promotional videos.

Here is an description of Matilda The Musical via the official website:

The Tony Award®-winning MATILDA THE MUSICAL is the story of an extraordinary girl who dreams of a better life. Armed with a vivid imagination and a sharp mind, Matilda dares to take a stand and change her own destiny. Rolling Stone calls the show “hands down the BEST MUSICAL of the season.” Based on the beloved novel by Roald Dahl, MATILDA has won 47 international awards, and continues to thrill sold-out audiences of all ages on Broadway and in London’s West End.

Client

Royal Shakespeare Company

Agency

AKA

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